Social media is absolutely on fire right now, and no platform is gaining members and users quite as quickly as Instagram has been.
A visual masterpiece that allows anyone to quickly and instantly upload their favorite photographs with just a few clicks of a button directly from their camera phone – or any other source, for that matter – you need to be tapping into the power and reach of Instagram to grow your business as soon as humanly possible.
But that doesn’t mean you can’t just dive into the deep end without any real plan – or you’re going to end up drowning. Here are three very specific ways you can start to use Instagram effectively right from day one to boost your business, covering how to:
Turn the Instagram platform into a brick and mortar retail location using one of their most powerful techniques for boosting profits and walk-in customers
Add in special bonus features that your marketplace is going to go absolutely bananas for
Craft masterful stories the way that Hollywood superstar directors have been for years and years
Use Instagram as a window shopping tool for your business
Anyone that has gone shopping before understands the power that window displays have. Giving smart and savvy business owners the ability to stop prospects cold in their tracks – people that would have otherwise kept on walking right by the store with no intention of entering – and getting them to not only browse around but also to pull out their wallets and buy something, window shopping has become an essential part of commerce in our modern world.
And while it’s a little bit difficult to pull off of the same kind of effect when you’re online, Instagram is the perfect place to do just that.
A visual medium created specifically to share all different kinds of photos and pictures in their best possible light, you’ll be able to put on a prominent display of all your hot products or pictures of your services in the middle of use – creating a window shopping affect for all of your prospects and customers to enjoy. This can have a transformative effect on your business, especially if you use this tactic sparingly and only in conjunction with multi step marketing that pushes them directly from the window shopping experience to your e-commerce platform – getting them to change from prospects to customers with a lightning-like speed.
Give a behind-the-scenes tour with Instagram
Even if you don’t have a physical location, giving a behind-the-scenes tour of your operation or lifestyle can dramatically improve the relationship you have with your marketplace. Just a few snapshots from a behind-the-scenes kind of activity can start to really snowball across the Instagram world, as most people love nothing more than seeing activities or lifestyle events that they would otherwise never get the chance to be a part of.
This is incredibly effective if you’re able to really make them feel like exclusive shots, the kinds of things that no one else really has access to – something that can be done quite simply just with proper copy on each and every one of your strategically designed and executed photographs.
This creates a real sense of:
Personal bonding now that you’ve welcomed them into your world
Ridiculous loyalty since you clearly trust them with seeing behind the curtain
The sense of being special and chosen to be one of the few that gets a glimpse into the inner circle workings
You simply cannot underestimate the power of people’s desire to know what is behind the curtain, even if you don’t feel like the Wizard is all that much to see. People love to understand more about their favorite brands, businesses, products, and services – and giving them access that they wouldn’t have had otherwise can really start to jack up the affinity levels like nothing else.
Use pictures to tell your story
It probably doesn’t come as a surprise to anyone in the modern business environment that more and more people are struggling to communicate clearly through words. We are living in a time where text messages, emoticons, acronyms, and abbreviations – not to mention just plain abuses of the English language – prevail. This is a modern world that is trying to shore in just about everything and anything they can, and communication is one of the first to get chopped.
This has had the unintended consequence of lessening the impact of your marketing messages, especially sense people will be more than a little bit leery to jump ship the moment they see a considerable amount of copy or words to read.
Luckily, with Instagram, you can tell your marketing message and brand story through images with sprinkles of copy throughout – the kind of visual impact that you just won’t have access to any other way. This can dramatically change the way that people look and feel about your brand, giving you almost total influence over exactly how they feel and think about your specific operation.
It’s important to understand that Instagram is nothing more than another marketing vehicle, not the super weapon that some people have begun claiming it to be. If you look at it through the lens of a delivery mechanism to get your marketing message out into the Internet, you’re going to find that the results are so much more powerful and then if you lean on it like some sort of online crutch – the kind of tool you’re hoping can save your business almost overnight.